About Finpact

A financial marketing firm, by design.

Built from the ground up for financial services. Run by people who've spent their careers in both finance and marketing, and understand why that combination matters.

How We Got Here

Built in response to a pattern.

Finpact was founded on a simple observation: the marketing rarely matched the quality of the firm behind it.

The firm was started by two people with completely different backgrounds. Devon came from a major North American asset manager, working in sales and strategy. Shay came from building marketing programs measured in pipeline rather than impressions.

The Unique Combination

Two disciplines, one firm.

Finpact brings together finance and marketing expertise as a single discipline.

Devon Krogh, Co-Founder and CEO of Finpact Media

Devon Krogh, CFA

Co-Founder, CEO

The Finance Side: Fluent in how capital moves.

Devon spent the early part of his career inside major North American asset managers, working in sales and strategy alongside the advisors and institutions the firm was trying to reach. He's a CFA charterholder, which means he reads a fund prospectus the way a marketer reads a brief.

That background shapes the finance side of Finpact: ad copy that won't get rewritten in compliance review, content written by someone who understands the industry, and positioning that reflects how investment decisions actually get made.

Before finance, he played professional hockey. The work ethic carried over.

Shay Babaki, Co-Founder and Chief Marketing Strategist of Finpact Media

Shay Babaki

Co-Founder, Chief Marketing Strategist

The Marketing Side: Built to drive real outcomes.

Shay has spent close to a decade building marketing programs that perform: lead generation, SEO, paid media, conversion-focused web development. The thread through every engagement is campaigns measured in pipeline, not impressions.

At Finpact, Shay sets the standard the marketing side is delivered against: what a campaign is measured on, what counts as a result worth reporting, and where budget stops being worth spending.

Outside the firm, she's usually somewhere with mountains. Skiing in winter, camping in summer.

That combination sets the standard for everything the firm ships.

The Team

The people behind the work.

Simon Harms, Growth & Acquisition Lead at Finpact Media

Simon Harms

Director, Marketing Strategy

Simon has spent nearly a decade running acquisition at scale, most recently as VP of Marketing at Newton Crypto. Before that, at Match Group, where his work earned a Webby Award for Best Growth Strategy.

He has managed over $100 million in lifetime ad spend across regulated and fast-moving industries.

Outside the firm, he jumps out of planes on purpose.

Becky Parmiter at Finpact Media

Becky Parmiter

Director, Marketing Strategy

Becky has spent her career leading strategy and operations, most recently as Chief Operating Officer at Snowstorm Technologies. Before that, she served on the executive team at RightMetric, leading research and data.

She has led strategy and delivery across technology, research, and education businesses, from early-stage teams to established operations.

Outside the firm, she is usually outdoors or planning her next trip.

Our Philosophy

What we believe.

  1. 01

    Finance isn't a vertical. It's a language.

    Working with asset managers, advisors, and financial institutions has taught us what their audiences listen for. That understanding shapes how we position a firm and craft the copy on its behalf.

  2. 02

    Compliance is a creative constraint, not a ceiling.

    Regulatory requirements are part of the brief. We treat them the way a designer treats a grid: as structure that sharpens the work. The craft lies in making the message compelling within the structure.

  3. 03

    Data tells you what happened. Experience tells you what to do next.

    Every campaign is measured. Every page is tracked. But numbers alone don't build a brand or write a headline. Interpreting data and acting on it with creative judgment is what separates marketing that performs from marketing that's merely reported on.

Who We Work With

Built for financial firms.

Each part of financial services has its own audience, regulatory context, and commercial realities. We shape the work around those differences.

  • Asset Managers & Fund Companies

    Firms bringing investment strategies to market. Positioning that speaks to the advisors and allocators evaluating them.

  • Wealth Managers & Independent Advisors

    Firms advising individuals and families. Marketing that builds trust and attracts the right clients.

  • Fintech Firms

    Firms building financial technology. Marketing that translates a technical product into trust with regulated buyers.

  • Banks & Credit Unions

    Institutions serving customers, members, and communities. Marketing that strengthens relationships and supports growth in deposits and lending.

  • Private Equity & Venture Capital

    Firms raising capital and backing businesses. Marketing that brings the investment thesis into focus and builds confidence in the team behind it.

  • Insurance Carriers & Brokerages

    Firms helping people and businesses manage risk. Marketing that supports distribution, attracts qualified inquiries, and builds lasting relationships.

How We Work

The partnership, defined.

Three commitments that shape the relationship, from the first conversation to the work that follows.

  1. 01

    Partners, not vendors.

    Finpact takes ownership of outcomes. That means long-term relationships, strategic thinking on every engagement, and a team that sits beside you as the firm grows.

  2. 02

    Compliance-ready from day one.

    Every deliverable is built to meet compliance standards before it's sent for review. We anticipate the questions your compliance team will ask rather than waiting to hear them. The result is less rework and faster go-to-market.

  3. 03

    Transparency, always.

    Performance is measured and tracked closely. We share the numbers, the analysis, and what we'd consider changing. Whether we're driving strategy or executing on your direction, the rigor stays the same.

Let's Talk

Let's see if we're a fit.

Bring us a project, a question, or a sense of where you want to go. We'll take the time to understand your firm and explore what we could do together.

Book a free consultation