A lead engine, built and tested.
Sustainable, scalable lead generation, for a company that needed both. A strategy built across SEO, SEM, and customer journey optimization, and tested every piece of it.
Before we engaged Finpact, we knew we needed to boost our top-of-funnel leads, but finding a sustainable and scalable approach was a challenge. Finpact tackled the problem with a mix of strategic testing, creativity, and relentless execution, increasing our conversions by 31%. Their ability to turn insights into action created a repeatable, high-impact lead generation strategy that continues to fuel our growth.
What scale required.
Vantage needed top-of-funnel growth that would compound, not spike. The team knew what they wanted: more high-value clients, more qualified leads, a stronger competitive presence. What they hadn't found was an approach that delivered all of it together, sustainably and at scale. The work required a multi-discipline program tested at every stage and tied directly to business outcomes.
Five disciplines, one strategy.
We built a five-discipline lead engine: lead capture, SEO, PPC, customer journey optimization, and creative testing. Every channel tested, every assumption challenged, every dollar tracked.
- Lead capture and qualification. Forms, gating, and qualification logic designed to enhance lead quality and demonstrate the effectiveness of high-intent capture. Outcome: cleaner leads at the top of the funnel, with every channel below benefiting from the lift in qualification quality.
- SEO and content marketing. A structured SEO content plan emphasizing thought leadership, industry insights, and partner collaboration. Outcome: durable organic growth contributing meaningfully to the 850% traffic increase across the engagement.
- PPC strategy and optimization. Multi-channel campaigns across Google, LinkedIn, and native ads, with refined targeting, messaging, and bidding. Outcome: paid efficiency that produced the 40% cost-per-lead reduction and 80% CTR lift simultaneously.
- Customer journey analysis. Funnel audit and competitive analysis to refine messaging, improve ad performance, and optimize the website experience. Outcome: a friction-free funnel where every step compounded the work of the one before it.
- A/B testing and creative optimization. Campaign messaging pivoted on performance data, improving CTR and reducing CPA. Outcome: a continuously-improving creative engine where every test became the next round's starting point.
What the funnel did.
Across the engagement period, the program delivered the sustained, scalable growth Vantage came looking for.
Outcomes from a lead generation program for Vantage.
Let's see what we can do together.
Most engagements start with a conversation. We'll learn about your goals, your audience, and where the funnel breaks. Then we'll tell you what we'd test first.
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