About Us
A Financial Marketing Agency That Speaks Digital and Finance
We’re a financial marketing agency that combines financial industry expertise with AI enhanced digital marketing to help you scale.
Our Story
Trusted Financial Marketing Agency
It started with a realization. Financal firms and professionals deserved better marketing.
Shay Babaki, a seasoned digital marketer, and Devon Krogh, a CFA charterholder, each saw financial firms struggle to find agencies that truly understood the distinct nature of finance marketing.
So, we built Finpact, a financial marketing agency that helps financial firms and services scale with data-driven, compliant financial marketing strategies that work.
Why Choose Finpact?
Finance Marketing Expertise
We specialize exclusively in digital marketing for finance. With in-house experts from both worlds, we understand the unique demands of this space.
Compliance Ready Approach
Every campaign is built with regulation adherence and industry compliance in mind, ensuring you stay protected while achieving maximum ROI.
AI-Powered & Data-Driven
No guesswork—our data-driven, hyper-targeted strategies leverage artificial intelligence for precision, helping you reach the right investors.
Who We Work With
We collaborate with professionals across the investment industry, including firms navigating digital transformation, expanding into new markets, or modernizing legacy marketing systems. Whether you’re focused on growth, retention, or raising capital, we craft data-driven strategies that align with your firm’s goals, target audience, and compliance standards.
- Investment Firms
- Capital Markets Teams
- Portfolio Managers
- Financial & Investment Advisors
- Banks & Credit Unions
- Insurance Agencies
Real Results
Leadership
Devon Krogh, CFA
Co-Founder, CEO
As a CFA charterholder with over a decade in financial services, Devon ensures that every marketing campaign aligns with industry regulations. He brings expertise in best practices, regulatory compliance, and industry trends.
Devon plays a key role in crafting industry-specific ad copy, blog content, and strategic messaging that resonates with investors. By handling the nuance- and compliance-driven elements, Devon allows financial professionals to focus their time on what matters most—growing their business.
As a former professional hockey player, Devon brings the same dedication and drive from the ice to his work.
Shay Babaki
Co-Founder, Chief Marketing Strategist
With 9 years of experience in marketing, Shay specializes in lead generation, SEO, and paid media, helping financial firms attract high-net-worth clients and maximize ROI. She has helped clients increase leads, boost website visibility, and improve cost efficiency through data-driven strategies.
Her experience in finance marketing ensures campaigns are both effective and regulatory-compliant. With an Associate Certificate in Digital Marketing and a background in business, Shay combines strategic insight with market behaviour.
Outside of work, Shay draws inspiration from being in nature, whether skiing in the Winter or camping in the Summer.
Insights
Let's Discuss Your Goals
Not sure where to start? Whether you’re aiming to attract more qualified investors, retain existing clients, or bring consistency to your marketing & compliance efforts, we’re here to help. Let’s talk.
