Lead Generation For High-Value Leads

Lead Generation for High-Value Clients

"Before we engaged Finpact, we knew we needed to boost our top-of-funnel leads, but finding a sustainable and scalable approach was a challenge. Shay grabbed the bull by the horns, tackling the problem with a mix of strategic testing, creativity, and relentless execution. Her work increased our conversions by 31%. Beyond her technical expertise, Shay’s proactive mindset and ability to turn insights into action created a repeatable, high-impact lead generation strategy that continues to fuel our growth."

Aaron Mendelson

Senior Vice President

The Challenge

Vantage, a guest experience company, needed a comprehensive digital marketing strategy to attract high-value clients. They were looking to increase brand awareness, drive high-quality leads, enhance their online presence, and optimize their customer journey.

Our Solution

We developed and executed a comprehensive, data-driven marketing strategy, focusing on SEO, SEM, social media, and customer journey optimization to drive measurable business impact. Our approach included:

Lead Generation – Introduced innovative solutions to enhance lead quality, resulting in lead growth and demonstrating the effectiveness of high-intent lead capture.

SEO & Content Marketing – Increased organic traffic through a structured SEO content plan, emphasizing thought leadership, industry insights, and partner collaboration.

PPC Strategy & Optimization – Managed multi-channel campaigns across Google, LinkedIn, and native ads, refining targeting, messaging, and bidding strategies.

Customer Journey Analysis – Conducted a funnel audit and competitive analysis to refine messaging, improve ad performance, and optimize website experience—ensuring an intuitive, conversion-focused user experience.

A/B Testing & Ad Creative Optimization – Pivoted campaign messaging based on performance data, improving click-through rates and reducing cost-per-acquisition, maximizing marketing ROI.

The Results

+31%

Increase in top-of-funnel leads

+850%

Web traffic increase

40%

Decrease in cost-per-lead over time

+80%

Increase in PPC click-through rates